Nithya Prakasam is an eye care project that was designed to provide a comprehensive eye care camp for members of the General Public. After the widespread and excellent acceptance of Kaaval Kanninu Kaaval, it was decided to provide the same service to the general public.
Eye care is a much neglected issue that often aggravates with age. Add to that the occurrence of the same at very young age is indeed disconcerting. This is especially true in case of children who are allowed to use mobile phones and watch television for long hours. This has prompted a drive to provide this much needed care to the people at large.
After the inauguration at Museum at the radio kiosk, Swasthi Foundation ran these camps at various locations. This achieved vast acceptance and was hugely attended. This benefitted hundreds of people, especially children.